.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a label emissary and also a financier in the company, it shared with ETRetail.Without making known the precise percent of risk the cricketer has actually taken, the business stated it is actually a sizable and also key investment.This partnership aims to make use of KL's immense attraction, particularly amongst youth and also fitness fanatics, to broaden Boldfit's dip low compertition markets as well as demographics around India.Sharing regarding the label's development plans, Pallav Bihani, founder and CEO of the company pointed out, "Our team are actually going all-in on extending our activewear and also footwear categories, which are readied to redefine the exercise market. These portions are our future growth motors." Currently, fitness and yoga exercise accessories steer the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label achieved an income of Rs 73 crore. Along with important projects and this collaboration, the company strives to get to a revenue of Rs 500 crore by FY26. Founded in 2018, it presently serves over 1 crore consumers each year and also intends to increase this range to 5 crore through this collaboration. Additionally, it is enriching its source chain structure to make sure quick shipping as well as steady product availability.Looking onward, the D2C startup anticipates a spurt in internet web traffic, social media sites interaction, and also much higher purchases all over our crown jewel groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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